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Using Stories to Increase Sales at PfizerExtract: Nigel Edwards, Communication Director for a business unit of Pfizer, Inc. with responsibility for Europe and Canada, tells how “anecdote circles” led to an engaged sales force and improved business results - collecting, analyzing, interpreting and taking action to which people were committed You do not have access to view the full article. Register Now for a once off lifetime membership - to access our eBook & eWorkBook downloads, articles, metaphors, audio feeds, newsletters, self assessment tools and more. |
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