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Selecting the right external story practitioner

Extract: In the 1980s and 1990s the management consulting profession came into disrepute as a result of instances of dubious practices, exhorbitant pricing, failing to deliver on promises. As the story movement grows exponentially and there is more and more band-wagoning, will a similar backlash occur, another boom and bust? At this time it is of paramount importance for corporations venturing into story, to select the right story practitioner.

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