The Resource
of 1st Choice
for all business
story tellers
Member Login

The Untapped Potential of Story in a Corporate Context

Extract: Story is penetrating corporate activity to varying degrees in different functions and at different levels. we examine the state of play, offer a rank order of used applications, point to fruitful untapped areas that have bottom-line impact, and advocate the instilling of a corporate-story-culture that takes a careful and deep approach to story.

You do not have access to view the full article.

Register Now for a once off lifetime membership - to access our eBook & eWorkBook downloads, articles, metaphors, audio feeds, newsletters, self assessment tools and more.

Return to view all Business Storytelling Articles