The Resource
of 1st Choice
for all business
story tellers
Member Login

Tell to Win and Win and Win:

Extract: Written with Terrence Gargiulo and published in Management Today Journal and Human Capital Review. Stories engage, capture interest. A disquieting trend however is that, as they become more and more used, there is an increasing focus on ‘telling to win’ – that is, to persuade, sell, convince, manipulate. Thus there is a danger of stories being misused, even abused. We believe they should be used primarily to illuminate, convey knowledge and wisdom, raise awareness, carry insights, stimulate the imagination, promote sharing. History has shown that the greatest story tellers know that “People are best convinced by reasons they themselves discover” (Benjamin Franklin. So we offer a self-regulatory traffic light system for all story tellers.

By Terrence Gargiulo (Making Stories) and Graham Williams (Halo and Noose)

You do not have access to view the full article.

Register Now for a once off lifetime membership - to access our eBook & eWorkBook downloads, articles, metaphors, audio feeds, newsletters, self assessment tools and more.

Return to view all Business Storytelling Articles