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Adidas and Puma: a case study of sibling rivalryExtract: A look at the the rivalry between Puma and Adidas, and the dynamics at play in the Dassler family from a psychometric point of view You do not have access to view the full article. Register Now for a once off lifetime membership - to access our eBook & eWorkBook downloads, articles, metaphors, audio feeds, newsletters, self assessment tools and more. |
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