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What's the story about stories?Extract: Martin Lee, from the UK Association for Qualitative Research gives a perspective for researchers on story in the worlds of advertising, marketing and branding. Autumn 2013 edition of AQR’s [indepth] You do not have access to view the full article. Register Now for a once off lifetime membership - to access our eBook & eWorkBook downloads, articles, metaphors, audio feeds, newsletters, self assessment tools and more. |
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