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INNOVATION EXAMPLES: how the chain reaction of imagination, story and innovation works for usExtract: Imagination precedes innovation. Story feeds imagination and feeds off imagination. When Bran Ferrin “looked for unifying characteristics in the great inventions of history, he observed that 'every time something came along that did a better job of story-telling… it fundamentally changed the course of civilisation and was permanent'”. The article contains many innovation examples You do not have access to view the full article. Register Now for a once off lifetime membership - to access our eBook & eWorkBook downloads, articles, metaphors, audio feeds, newsletters, self assessment tools and more. |
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