Story Techniques

Learn powerful techniques and tools for crafting, finding, using and sharing stories in a business setting.
- Carry out metaphor elicitation and analyses
- Write an agency research brief or a business report using story
- Conduct anecdote circle research and make sense of complex issues
- Assess organisation narrative application and competence level
- Capture and archive stories
- Use patterns, of story construction and telling
- Move into the digital world on the back of proven story (imagery, symbol, metaphor) techniques
- Tap into the storied nature of Ubuntu
An in-house workshop designed for leaders, coaches,brand managers, learning and development managers. Contact: centserv@iafrica.com
“The storyteller is deep inside every one of us” - Doris Lessing (Nobel Prize acceptance speech, 2008)
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