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Newsletter 32 Cycles of Change

The typical narrative pattern closely aligns with personal and organisational change patterns

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We examine the parallels between story, personal change, organisational change....

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Best wishes to you and your loved ones for 2012

Recently posted articles cover depth marketing and how savvy marketers forge emotional connections (The brain & branding), the art and science of asking the right questions at the right time in the right way,the untapped potential for the use of story in corporations - a surprising array of applications, Sense-making regarding business issues, assessing organisational readiness to adopt story, and more.


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"At its heart science is about the telling of stories - stories that explain what the world is like, and how the world came to be as it is. The stories that science tells help us understand something about who we are as human beings, and how we relate to the universe" - Doyn Farmer cited by M.Mitchell Waldrop in Complexity (Viking, 1992)

"Art is a human activity, consisting in this, that one man consciously by means of external signs, hands on to others feelings he has lived through and that other people are infected by these feelings, and also experience them" Leo Tolstoy

"Poetry is that which arrives at the intellect by way of the heart" R.S.Thomas

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