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Newsletter 27 Only a story? Not if your brain has its way

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Susan Perry explains that the brain suspends disbelief and emotional arousal occurs when a story is told

Your link to the September issue of Management Today Journal, the journal of executive learning, information and knowledge - download here

The theme for the month is innovation. Our article is on page 38

Sensory Intelligence impacts attention, behaviour, strass. Take the quizz on our Home page.

In her article in our archive - on the psychology of storytelling, Pamela Rutledge puts forward compelling arguments why storytelling is a 'must have' skill. Other new articles are The Seven Habits of Happy Writers, Let Your 'No' be 'No',and The Orchestra as a Metaphor for Business - the first in a series on business metaphors. Workshops which include a visit to an orchestra, are available through

Become a member, visit our article archive.

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Our workshop retreat at the Buddhist Retreat Centre in Ixopo was most successful.


A ground-breaking, practical compass for future leaders and their organisations who wish to move beyond simply 'doing good and doing well' - find out more

"The last of one's freedoms is to choose one's attitude in any given circumstance" Viktor Frankl

"Stories have always been a primal form of communication. They are timeless links to ancient traditions, legends, archetypes, myths and symbols. They connect us to a larger self and universal truths"
Pamela Rutledge

"I believe I have the popular reputation of being a storyteller......."
Abraham Lincoln

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