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Newsletter 69: Neuroscience and the way we behave financially

Justin Kennedy shows how emotion tends to trump rationality when it comes to financial and economic decisions, and how we might balance this out

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Rationality should be brought into financial decisions so that emotion doesn't lead us down the wrong path. Test yourself on these dynamics

On 15th May the University of Pretoria’s faculty of neuroscience researchers team up with Monarch Business School in Switzerland to explore the impact of neuro-economics on business decision - making processes, and what can be done to coach problem solving skills. Win a free place at this conference by answering the question in the body of this newsletter.

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