The Resource
of 1st Choice
for all business
story tellers
Member Login

The Ripening of the Olive: a new metaphor for responsible capitalism

Extract: The corporate world needs a new metaphor. A metaphor that attracts more attention to what Prof Francisco Szekely and Heidi Strebel of IMD Business School refer to in this way: “Perhaps the biggest challenge for the 21st century is how to build a sustainable society”. The Ripening of the Olive is a springboard metaphor encouraging business to embrace people/planet/profit integration, to go further in their endeavours - using process evaluation, game-theory and story. Published in Management Today, Green Times, Change Designs, guest blog, IMCSA Thought-Leader.

You do not have access to view the full article.

Register Now for a once off lifetime membership - to access our eBook & eWorkBook downloads, articles, metaphors, audio feeds, newsletters, self assessment tools and more.

Return to view all Business Storytelling Articles