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The Ripening of the Olive: a new metaphor for responsible capitalism


Extract: The corporate world needs a new metaphor. A metaphor that attracts more attention to what Prof Francisco Szekely and Heidi Strebel of IMD Business School refer to in this way: “Perhaps the biggest challenge for the 21st century is how to build a sustainable society”. The Ripening of the Olive is a springboard metaphor encouraging business to embrace people/planet/profit integration, to go further in their endeavours - using process evaluation, game-theory and story. Published in Management Today, Green Times, Change Designs, JuststoryIt.com guest blog, IMCSA Thought-Leader.

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