of 1st Choice
for all business
Testing, One, Two: how do I know they're listening?
Extract: Kendall Haven, a former senior researcher is a story strategist, consultant, workshop facilitator and master story teller. In this illuminating article he explains what engagement is and how to monitor it, reveals that the American Military has adopted stories,points out that 'a great mass of quantitative, rigorous research positively and unequivocally substantiates the value of story structure and the process of oral story telling, explains the essential elements of story.....
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