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Trees, Words and Work: towards an ecology with metaphor pointing the way


Extract: About tree metaphors, word eco-systems, and work symbolism – a thought-piece that starts with a quote: “A man is a bundle of relations, a knot of roots, whose flower and fruitage is the world”. (Ralph W. Emerson) and ends with a question: How does the Emerson quote that prefaces this article apply to you and your working environment, both what is above and below the ground in that eco-system? Graham once worked with a Lubricants company that saw their efforts “rooted in technology, supported by people and branching into the market with differentiated products”.


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