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Why make use of story in business life?
Extract: Stories raise awareness, stimulate thinking, facilitate leadership, offer flexibility and possibility, nurture and engage. The telling of a story provides us with the opportunity to own and take charge of our own stories, beliefs, values and knowledge and share these confidently with others.
A professor and an old peasant woman are discussing how it is that the world is held up in space and does not fall down.
“Well you see,” says the old woman. “The world rests on a giant plate.”
“Interesting. And what does the plate rest on?”
“On the back of a giant tortoise.”
“And what does that tortoise rest on?”
“On the back of another tortoise…”
“And what does…”
“Don’t bother your head, professor. It’s tortoises all the way down.”
And it’s stories all the way down. Story is the foundation. Everything rests on story - one way or another. Ultimately, it is story that makes the business world go round. Increasingly companies are finding that story is the way to go.
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